Capabilities
Analysis, design, and craft — in one person.
The rare part isn't any one of these. It's that the same person carries a product across all three — so nothing is lost in the hand-offs.
01
Analyse
Understand before designing.
- Market & comparative research
- Gap analysis
- Process analysis
- Engagement analysis
- User profiling
✦ AI-accelerated
02
Design
Give the product a structure.
- System & information architecture
- User journeys
- Wireframes
- UX strategy
- Framework overviews
03
Craft & deliver
The part I love most.
- UI design for web, mobile & apps
- Design systems
- Interactive prototypes (Figma + JS)
- Build-ready front-end code
- Design tokens & hand-off
Working together
How I plug in
I slot into your team where the work is — no hand-off gaps between the thinking and the interface.
Through design & sign-off
Alongside BAs, PMs, product owners, and client stakeholders — turning requirements into architecture, journeys, and approved UI.
Through implementation
With developers — delivering front-end UI in their framework so the build matches the design, down to the behaviour.
The whole journey or one hard problem