A proven process for building success
Every project follows a structured approach that balances speed with quality, ensuring we build something users love and that scales effortlessly.
Blueprint
Understanding the problem, the users, and the opportunity. Research, strategy, and planning lay the foundation for success.
- Stakeholder workshops & goal alignment
- User research & interviews
- Competitive analysis
- Define success metrics
- Create project roadmap
Build
Designing solutions that balance user needs, business goals, and technical constraints. Iterating based on feedback.
- Information architecture & user flows
- Wireframing & prototyping
- Visual design & brand alignment
- Usability testing
- Design system creation
- Development collaboration
Scale
Launching with confidence and optimizing for growth. Measuring, learning, and continuously improving the experience.
- Launch strategy & rollout
- Performance monitoring
- User feedback collection
- A/B testing & optimization
- Feature iteration based on data
Typical timeline
Every project is unique, but here's a general timeline
Discovery
1-2 weeks
Design
2-3 weeks
Development
4-8 weeks
Launch & Iteration
Ongoing
You're involved every step
This isn't a "throw it over the wall" process. Working remotely from our Johannesburg offices, we collaborate closely through weekly demos, Slack updates, and Figma reviews. You'll always know what's happening and why.
- Weekly progress demos
- Real-time Figma collaboration
- Slack/Discord for quick questions
- Shared roadmap & backlog
Built to scale from day one
Every decision considers future growth. Design systems, component libraries, and clean architecture mean your product can evolve without technical debt holding you back.
- Modular component architecture
- Comprehensive design system
- Performance-first engineering
- Documentation for your team
Common questions
How long does a typical project take?
Most projects take 8-12 weeks from kick-off to launch, depending on scope and complexity. We work in sprints with weekly check-ins to ensure we're always aligned.
What's your involvement after launch?
I offer ongoing support and iteration packages. Many clients continue working with me to refine features based on user feedback and scale as their product grows.
How do you handle feedback and revisions?
Feedback is built into every stage. Weekly demos mean you see progress continuously and can course-correct early. I encourage frequent communication throughout the process.
Do you work with teams or solo founders?
Both! I've worked with solo founders launching MVPs and established teams building new products. My process adapts to your team size and needs.
Ready to get started?
Let's discuss how this process can work for your specific needs and timeline.
Start a conversation